Projects
A selection of work across website development, content writing, and project management — spanning healthcare, Ayurveda, NGOs, education, music and more.
Website Development Portfolio
Fine jewellery brand website, Mumbai.
Luxury furniture brand website, Mumbai.
Website for a General & Upper GI tract surgeon, UK.
Website for a spiritual influencer.
Led full digital transformation for a charitable medical trust running 4 centres serving ~10,000 patients/month: website, centralised search, a mobile web-app on the Play Store, online donations, and an online PCOS management programme.
Built the school's admissions application interface using React, Next.js and Vercel; documents are stored on blob storage and sent as downloadable archives via email, alongside a separate admin dashboard.
Website for a Hand & Wrist surgeon, South Wales, UK.
Website for a physiotherapy centre, Mahim, Mumbai.
Website for a gynaecologist & lifestyle medicine specialist, Mumbai.
Payment gateway, email automation & API integrations for workshop registrations.
Website for a bridge construction company, Delhi.
Website for an academician & AI content creator.
Website for a physiotherapist, Virginia, US.
Website for an Ayurveda practitioner / clinic, UK.
Paid session registration & email integration, built for musician Nirali Kartik.
NGO website, Mumbai.
Built an interactive milestone timeline for YUVA India's 40th anniversary using JavaScript, with milestone data structured through JSON arrays. Several entries link out to videos, articles and embedded quizzes. Hosted on Vercel, version-controlled on GitHub.
End-to-end website & e-commerce redevelopment for Shree Dhootapapeshwar Limited, one of India's oldest Ayurvedic companies (est. 1872); coordinated illustrators, designers, developers and hosting, and implemented SEO throughout.
Website for an annual festival, Mumbai.
Portfolio website for a commercial artist.
Website for a chartered accountancy firm, Bangalore.
WordPress theme development for the OneAssure blog.
Platform for Indian book reviews.
Developed a custom WordPress theme for a large-scale editorial history platform, implementing content discoverability and structured organisation across a substantial content library.
Project listing, blog, team & testimonial sections.
Website for tea manufacturers, Calcutta.
Automotive website.
Website for a restaurant chain, Mumbai.
Online chronic disease management programme, built on Graphy.
Content Writing Portfolio
Tutorials, solutions and troubleshooting guides for WooCommerce, WordPress's e-commerce plugin, combining hands-on platform knowledge with clear, developer-facing technical writing.
Product Documentation | Red Hat GlusterFS
Improved product documentation for Red Hat's GlusterFS and GDeploy ecosystems over a 4-month engagement, focused on clarity, structure and usability for developer audiences.
SEO Content Series | LinkedIn
A series of articles on SEO written from a developer's perspective — metadata, keywords, canonical URLs, sitemaps and robots.txt — bridging technical implementation and content strategy.
Case study covering a logistics & fulfilment partnership.
PR Content | Music Composer Rohit Sharma
PR articles written for music composer Rohit Sharma (The Kashmir Files, Maharani 2, FLAMES 3), credited to editors; also wrote content for his Wikipedia page.
Healthcare Blog Content | Care24
Health & lifestyle articles for the Care24 blog, plus offline content modules for their marketing and communications bank.
Designed and wrote content for documents advertising enterprise accounting software products.
Website Copy | GSBS Medical Trust & Cosmetic Dental Clinic
Full website copy for GSBS Medical Trust and cosmeticdentalclinic.net.
Project Management / Notable Projects
RX 7 / Thalla Fever 26 | Social Media Strategy & Content Marketing
Developed and executed a content and digital marketing strategy for RX 7, a microdrama centred around a protagonist who is an avid M.S. Dhoni fan. Built a digital identity and audience from scratch across Instagram and YouTube, ran online giveaway campaigns, designed merchandise, and brought in influencer Melvin Louis around a song that had organically reached 12M views on Instagram.
Folklore by Maati Baani | Artist Curation & Project Management
Curated 12 artists globally for a three-track collaborative music series produced in partnership with Target India. Managed compositions, remote video shoots, artist coordination and client negotiations, executed in 18 days, fully remotely.
Artist Management | Nirali Kartik / Maati Baani
Managed classical concerts for Hindustani classical singer Nirali Kartik (Brand Ambassador, Taj Mahal Tea), and worked on branding, content ideation and endorsement deals with brands.
Led a hands-on workshop on HTML, JavaScript, the Fetch API, and an introduction to Node.js and modern development frameworks for close to 70 students.